After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to boost its revenues from the IPL, the world’s most valuable cricket league. The pricey broadcast rights for the Indian Premier League (IPL) and other cricketing events which cost Disney and Reliance nearly $10 billion in recent years, are set to weigh big on the merged group, which is India’s biggest entertainment giant. Battling competitors Netflix and Amazon in the $28-billion market, the Reliance-owned venture is holding a month of closed-door seminars in seven Indian cities to woo small companies to become IPL advertisers, offering ad packages worth $17,000.
